Case Studies

Tourism is the UK’s sixth largest industry, ahead of agriculture, financial services and transport.

The theme of Creative Visiting offers the opportunity to explore how the experience of visiting can be re-invented for the 21st century.

Working alongside our partners within the leisure and tourism sector, Horizon’s challenge is to move beyond current conceptions of tourism by exploiting digital technology to enrich the entire visiting experience, blending on-line activities with augmented physical sites to allow creative connections between visitors and residents, and current and past events.

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Horizon’s transport partners wish to move beyond current visions of transport management and navigation systems. We need to transform the journey of the future to make the experience more connected and the end-to-end journey much better integrated and also satisfying.

We wish to understand the journey beyond the movement of people to also explore and enhance it as a human and social phenomenon.

• How important is travel as a social endeavour and how can we balance enhancing and reducing it?
• How might we share our routine travel experiences and use these to tackle transportation issues in new ways?

We will work with our partners to prototype, deploy and understand new creative solutions that explore many of these issues.

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We live in a world where sources of energy are becoming increasingly scarce and expensive: for societies that expect water, electricity and gas at the flick of a switch or turn of a tap, the implications of this scarcity for future comfort and well-being are significant. Through its involvement in three TEDDI (Transforming Energy Demand through Digital Innovation) projects - C-Aware, DESIMAX and Wi-be - Horizon’s energy research aims to explore ways to both alter consumer attitudes and behaviour, and to improve the efficiency of our energy infrastructure to avoid future energy crises.

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