Our society today demands greater mobility as families, friends and organisations become more geographically distributed. New technologies which support Geographic Information System (GIS) enabled social communication, together with the rise of mobile and ubiquitous computing means we are no longer restricted to pre-planning our journeys, but can plan as we go with virtually anyone we wish.
The socially connected journey looks at ways in which people could use technology to enable co-ordinated and collaborative travel. Our aim is to understand the technical challenges surrounding such technology, as well as the human challenges that emerge in terms of the relevance of such travel for daily living, and how to weigh the perceived benefits (easier, faster, stress free travel) against the potential risks (safety, privacy and reduced flexibility).
Car Sharing is an important way of ensuring better use of road
infrastructure and freeing up congestion, as well as cutting down on CO2
emissions. For individuals it can save money, be an opportunity to
socialise with friends or network with colleagues. For those who don’t
have cars or are unable to drive, car sharing may provide a vital
service for accessing work, healthcare and social groups.
While many people express an interest in car sharing, few people are
members of formal car sharing schemes. People have reservations about
the safety and reliability of car sharing and are concerned that they
will lose the convenience of travelling alone.
As well as building our own applications, we are working closely with
stakeholder groups such as The University of Nottingham’s own car share
scheme, Nottingham City Council, Avego, Highways Agency and local
businesses such as Eon who are already engaged in car sharing. This
gives us direct user engagement so we can understand the factors that
influence an individual’s decision to car share, inclusivity and
accessibility for all user groups, and the business and policy factors
that allow organisations to use car sharing as part of their travel
planning strategy.