Horizon would like to invite academic and industry researchers to an Innovation Workshop on:
When: Monday May 16th
From: 10.30 - 16.30
Venue: Room A19, Nottingham Geospatial Building (building 13 on the campus map)
Attendance is free.
The introduction of digital technologies has the potential to disrupt established business models. This workshop will provide an opportunity for academic and industry researchers to collaboratively consider how the disruptive potential of social media and pervasive technologies can be harnessed through business model innovation, resulting in value creation and organisational renewal.
Use will be made of a business modeling tool developed by the University of Nottingham Business School to explore how a prototype souvenir system may be transformed into a commercial service. The system, developed out of a Horizon Digital Economy Research project, enables semi-automated publishing of comic-strip style photo-stories derived from a combination of visitors' own photos of an experience such as a theme park, and the professional images currently sold to the public. The whole is filtered, combined, captioned and published by the visitors themselves to produce a bespoke souvenir of the day out.
Participants will be guided through the process to identify key failure points that may prevent the prototype from being commercialized, and as a result will leave the workshop armed with a number of business concepts which point to how these sorts of digital technologies could be exploited.
Dr Simon Mosey, Director of University of Nottingham Institute for Enterprise and Innovation (UNIEI)
Dr Andrew Greenman, Lecturer, UNIEI
Dr Catherine Mulligan, Transitional Fellow, Horizon
To register, please visit https://www.horizon.ac.uk/resources/event-registration.html
Horizon Digital Economy Research, University of Nottingham Innovation Park, Triumph Road, Nottingham, NG7 2TU
firstname.lastname@example.org Office: +44 0115 8232554 Fax: +44 0115 8232551
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