Mission

At Horizon we are dedicated to researching, promoting and championing the potential of ubiquitous digital technology, looking at the challenges of providing a new generation of personally meaningful experiences that use the traces we leave behind when we interact with mobile, internet and other digital technologies. Core to our vision is the idea that future products will be hybrids of both the digital and the physical – as physical products become increasingly augmented with digital capabilities that capture their provenance, to software that enables them to adapt their behaviour. 

Applying a user-centred approach we work in collaboration with leading academic, commercial, public and third sector partners across a broad spectrum of subjects. We do this in a manner that respects personal privacy and enriches rather than replaces the range of social interactions we engage with at work and at home, to deliver exciting impact to shape the digital economy of tomorrow.