Have you ever woken up and wondered “what will happen if I attach electrodes to a baby’s foot, and turn up the electricity just a teeny-weeny little bit”. No? Me neither. But this is essentially what Thrill Laboratory did when working with the fantastic folk at Ella’s Kitchen. Scientific research conducted in the name of thrill. Or was it to help make a video advertisement for baby food? It’s a bit of a blur. Watch the video, and you’ll find out more.
“Food really is so exciting for little ones – whether it’s a first taste of cinnamon, juicy mango or exotic coconut. Different foods do provoke different physiological responses and this innovative study was designed to try and measure just how thrilling different foods are for little ones and to help Ella’s Kitchen continue to explore and understand little ones taste buds.”
That’s what I said to the press, backed up by the real scientific data our Thrill-o-meter produced. Very serious stuff, although you wouldn’t know it if you attended our experiment, and saw the amount of fun being had by me, the babies, mums and dads, photography crew, and clients from Ella’s Kitchen. Pretty soon we were all wired up, sucking lemons, and licking cinnamon sticks!