Products Campaign

The recent history of computing has involved ever deepening connections between the physical and the digital, initially through being able to sense physical objects, to the use of embedded computing to actuate them, and most recently through additive fabrication technologies that bring the potential to (re)make the physical from the digital.

All of these developments speak to the idea of digitally enhancing traditional 3d cosmetics pack on white backgroundproducts and ultimately of transforming them into experiences, as they become more media and service like.

Horizon’s focus is on the world of Fast Moving Consumer Goods (FMCG), the packaged commodities, including food, that pass through our lives in great volumes.

Horizon is ‘augmenting’ FMCG to enable them to sense usage, provide feedback at key ‘touch points’ in the user experience and interact with appliances and home data-hubs.

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