Table of Contents Table of Contents
Previous Page  9 / 20 Next Page
Information
Show Menu
Previous Page 9 / 20 Next Page
Page Background

9

The results were incorporated into four short films that appeared on

the campaign website that reached 164,000 consumers.

Working with rides and other thrill experiences has also captured the

public’s imagination and proved attractive to science communicators.

The team was commissioned by science communicators to engage

thousands of people with a hands-on experience of the research

at festivals and exhibitions. These included the Research Council’s

Pioneers exhibition in 2008, where they exhibited a bucking bronco

ride; the 2011 Cheltenham Science Festival for which they created

PerPing, a breath-controlled ‘tennis’ game; and the Mayhem Horror

Film Festival in 2009, 2010, and 2011 where they conducted a

series of ‘fear experiments’ on audience members who watched

classic horror films. The Pioneers exhibit was subsequently

nominated for the International Digital Arts award at Future

Everything, the UK’s leading annual festival of digital arts.

The various activities described above have generated extensive

press coverage, impacting on further millions. This includes coverage

in the New York Times (February 2008), Daily Mirror (October

2008), Observer Magazine (May 2009), the BBC’s Focus science

magazine (August 2009), Guardian Science Weekly (November

2010), the Independent (August 2011), New Scientist (May 2011),

and the London Evening Standard (June 2012). The research

even featured as the cover article of The Times’ Eureka science

supplement in January 2010 and as the cover article of the

September 2013 edition of Communications of the ACM, which

reaches 100,000 computing industry professionals worldwide.

“The use of biodata in entertainment to reveal the hidden emotions

and physical performance of contestants, or provide biofeedback

to augment their experience, is creating exciting and innovative

opportunities for British producers. The requirements for capturing,

analysing, and broadcasting hifidelty data, both recorded and

real-time, is presenting unique technical challenges that are also

relevant to other industries, which include the medical sector and

engineering.”

For further information, please contact:

Dr Sue Jones

Email:

s.jones@nottingham.ac.uk

.

“The use of biodata in

entertainment to reveal

the hidden emotions and

physical performance of

contestants, or provide

biofeedback to augment

their experience, is creating

exciting and innovative

opportunities for British

producers.”