The Panopticon project is developing a system for measuring how visitors to the National Videogame Arcade in Nottingham engage with the various wild and wonderful games that they exhibit in that space. We’ve taken the name from the infamous prison design where occupants were watched at all times by a single guard, however the modern twist is to involve the visitors to the NVA in a meaningful conversation and decision about what’s done with the data they generate.
We’ve spent the first couple of months thinking about and beginning to develop our engagement tracking system. This is a computer vision based system that, using cameras mounted on various games in the NVA, will watch and measure how engaged players are. That’s more complicated than it sounds. Firstly, the NVA has lots of different kinds of game and exhibits that players and visitors can explore. We did an initial site visit with Exhibition Manager Alex, and came to the conclusion that we want to experiment with tracking engagement with three different kinds of exhibit:
The variety here leads to some challenges for how we can measure engagement. The technology we’re developing is built into a small form-factor PC and camera that can be attached to the different exhibits. The tech will watch and interpret the body poses of the people using the exhibit and how they’re standing or moving, but also what kind of facial expressions they’re pulling, for example are they laughing, focused, or excited.
To be able to make sense of what the camera sees we first need to train the technology, or rather for the technology to learn. We’ve built a temporary gaming booth fitted out with cameras in the Mixed Reality Lab, and the next step will be to invite people to visit and spend half an hour playing on an Xbox to capture the initial data that we need. Using this data we can build a model of measurable engagement that we can use to subsequently measure the engagement of visitors to the NVA.
But this is only half of the picture. The other work we’re doing is to figure out how to have a conversation with the player about the data that we’re capturing rather than just wholesale capturing everything, which most people would quite rightly think was overly intrusive. Each player is given a token that they can use to explicitly signal that they are engaging with the game, and which also acts as an access token to the data that is being captured. This token, and whether the player chooses to give it to someone else, or even gift it to the NVA, drives the conversation about data ownership. We’re exploring some lightweight NFC tags that can be easily integrated into a variety of form factors.
We’re having some interesting conversations with the NVA about what the servoken should look like, and prototyping possible ideas using additive manufacturing. It could look like a coin, inspired by the old coin operated arcade games, but then we don’t actually want players to lose their tokens inside a machine. Or it could look like Portal’s Companion Cube, where the material emancipation grill erases unwanted data about you when you leave the exhibition.
By Martin Flintham