Welfare Campaign


Our Welfare campaign will focus on enabling industry to create data-driven products that deliver positive impacts. 

This campaign will build on our growing collaboration with NIHR-funded MindTech and the BRC to establish a portfolio of projects explicitly aimed at establishing technology, methodologies and toolkits that actively promote personalised digital health and a consumer welfare agenda. We will also look to economics and business concepts of consumer welfare to understand the regulatory and economic landscape required to promote innovation in everyday data-driven products that aim to provide differentiation in the care and attention paid to consumer’s well-being.