Calling the Creative Industry – open CreativeXR call – deadline 17th May

Digital Catapult and Arts Council England are inviting content creators to apply with ground-breaking project ideas to a third unique round of CreativeXR.

The UK has a unique creative industry with strengths in art, culture, entertainment and technology, sparking trends and influencing practice around the world. CreativeXR unlocks the opportunity for this industry to experiment with creating immersive content that will inspire future audiences.

Digital Catapult and Arts Council England launched CreativeXR in September 2017, driven by the common mission of enabling new formats of content innovation and future-proofing the UK creative industries market.

The programme has been designed to allow creative teams to quickly experiment, iterate and bring immersive project ideas to reality.  Teams are given tools such as prototype funding, workshops, peer-to-peer learning and access to facilities. Each year as a final phase of the programme, project teams also compete for further production funding with the aim of becoming market-ready and pushing the boundaries of what immersive technologies can offer.

The Covid-19 pandemic represents an unprecedented time in human history, which has caused the world to respond in unique ways. Arts, culture, entertainment and the collective and creative inspiration it brings is now needed more than ever.  CreativeXR encourages applicants to reflect on how the immersive landscape will pivot and grow and asks that creators use all their ingenuity to think about what production methodologies they will safely be able to use as they produce their content, and how that in turn will affect the final output.

More information along with details on how to apply can be found here