The BBC’s new personalised data service

We have been working with the BBC R&D on research to investigate the infrastructure of the internet from a public service point of view and the implications for audiences, as their personal data is collected, stored and analysed to create personalised recommendations and support targeted advertising.

Our research project ‘New Forms of Public Value at the Edge’ involved the design of a Personal Data Store (PDS) referenced in this article, in which Ian Forrester and Hannes Ricklef, BBC R&D, talk about personalisation, user privacy and handling of data.  The article also mentions earlier our earlier research – Databox and Living Room of the Future.

Find out more about the Personal Data Store and listen to our stakeholders feedback in this short video.