Cultural Impact Case Studies

The UK’s creative industries are pivotal to the UK’s soft power in driving tourism and exports and play an important role in drawing communities together. 

One of Horizon’s aims was to support the Creative Industries in delivering impact into the digital economy. Work with creative partners investigated the use of digital technologies in the creation of new, interactive cultural experiences which became of paramount importance as the Covid-19 pandemic hit, resulting in catastrophic impact to our cultural fabric, local economies, and those who worked in creative industries. 

In recognition of the continuing challenges for this sector Horizon continued to build and expand its research portfolio in this area.  

In particular, the Co-Production Campaign focused on working with creative partners from broadcasting, film, tourism, heritage and advertising to support the rapid delivery, release and sustainability of co-designed prototypes.  Work was carried out with independent artists to create interactive installations and unique devices requiring the engagement of the general public and the use of their personal data, to address global challenges such as reducing carbon emissions and environmental change. Some examples are given below:  

 Inspiring children as drivers for change – Home:Zero 

Exploring online and hybrid festival opportunties 

When The Future Comes – The Future Machine 

Storytelling – Grow your own Adventure 

Adaptive Interactive Movies (AIM)