What are they thinking? Efficiently eliciting deeper insights with interval-valued questionnaires
Despite substantial investment, product personalisation at the individual level faces great challenges to economic viability, especially for low-cost products such as many FMCGs. Data-driven product design could offer rapid adjustment to consumer trends in areas where consensus can be identified. This video is an overview of the research conducted by our project ‘Towards empowering consumers to co-design FMCGs at scale by identifying hidden consensus’.